(Download) "Brief Report: Celebrity Worshipers and the Five-Factor Model of Personality (Report)" by North American Journal of Psychology " eBook PDF Kindle ePub Free
eBook details
- Title: Brief Report: Celebrity Worshipers and the Five-Factor Model of Personality (Report)
- Author : North American Journal of Psychology
- Release Date : January 01, 2011
- Genre: Education,Books,Professional & Technical,
- Pages : * pages
- Size : 194 KB
Description
In the second half of the twentieth century social critics observed that western societies were undergoing a seemingly unhealthy and pervasive trend: Real heroes were being replaced by celebrities--persons whose achievements amounted to little more than being able to sing, dance, and appear more photogenic than most (Boorstin, 1961; Fishwick, 1969). This trend continues, promoted first by radio and moving pictures, then by television and more modern technology. More recently, critics have decried a deliberate attempt on the part of television executives to create an entire society of celebrity worshipers, people who would follow the potentially harmful, uninformed advice sometimes offered by these dubious heroes, especially if it increased the sale of sponsored products (Bogart, 1980; Schickel, 1985). The development and publication of the Celebrity Worship Scale (CWS) triggered a modest amount of research aimed at determining the attitudes, traits and behaviors of those who "worshiped" at least one celebrity (McCutcheon, Lange, & Houran, 2002). A factor analysis revealed three factors consisting of 23 items. This revision of the CWS became known as the Celebrity Attitude Scale (CAS; Maltby, Houran, Lange, Ashe, & McCutcheon, 2002; Maltby, McCutcheon, Ashe, & Houran, 2001).
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